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Culture is again being feted as a catalyst for economic and social regeneration and for boosting tourism, focusing predominantly on using cultural accolades as a platform for image change.
As part of this year’s conference, Martin Green, CEO of ‘Hull City of Culture’ 2017, will give an insight into how the transformational programme has committed to attracting one million extra visitors and creating a £60 million boost to the economy of Hull.
Nurturing Home Grown Tourism – today’s visitor is looking for something special, an authentic experience particular to the area, something that will create a memorable, lasting effect. Pam Warhurst, Chair of Calderdale Tourism Board, will speak about ‘local distinctiveness’ and what makes Calderdale stand out from the crowd.
Landlines & Watermarks – sticking with the cultural theme, Al Dix from 509 Arts tells the story of Landlines & Watermarks, this creative cultural commission that tells the story of a valley and a people shaped by water. Summer 2017 will see a major celebration at The Piece Hall Halifax and in towns throughout the valley from Todmorden to Elland.
Big is Better – in a time of immense competition in the tourism industry, visitor attractions need to have the cutting edge to get that visitor through the door. Find out from Euan Noble, Managing Director of RoKT, how he realised the dream of having the highest outdoor climbing wall in the UK.
Come and find out more – places are limited so please reserve your place by e-mailinq firstname.lastname@example.org.
Lunch will be provided.