Sport England is inviting applications from a wide range of organisations to its new Core Market Fund: Helping the Active Stay Active When Life Changes grants programme. The anticipated size of bids is £50,000-£500,000.
The core market is people who are regularly active, build activity into their everyday lives and take part in some form of activity throughout the week.
Expressions of interest are being invited from a wide range of organisations to cover the revenue and/or capital costs of projects which aim to:
- Keep active people active (the ‘core market’) – Regularly active people are an important audience. Sport England believe that the habits of active people enhances their quality of life, giving them confidence, improving their wellbeing and helping to connect them to other people.
- Focus on life changes – Changes in life are unavoidable, but what is important is that when circumstances change, people are supported to find the next opportunity that meets their new needs.
- Help support those who are more prone to drop out (under-represented groups) – This includes people in lower socio-economic groups, women, people with a limiting disability and people aged 55 years and over as they are most likely to stop exercising regularly. These groups are a priority target for Sport England which is working to develop a sport sector that welcomes everyone, meets their needs, treats them as individuals and values them as customers.
The funding is aimed at organisations that have the ability to engage with active people at different life changes and help under-represented groups stay active.